Membership

Hospitality

Business Strategy

Restaurants

  • “Matt did a fantastic job in setting up the restaurant in Soho House New York successfully and that led to him taking control of all F&B throughout the club. He is uniquely qualified to consult on Restaurant, F&B, Hotel and Membership projects and I wouldn’t hesitate in recommending him.”

    Nick Jones, Founder, Soho House

  • “Copper Beech has worked on the development of The Roof Gardens since its inception. They worked across all elements of the operational design to date, the hiring of key team members, and the procurement of partners including brand, interiors, landscape and membership. They have a deep understanding of operating finances, and were able to skilfully incorporate a membership strategy and operational structure into a viable financial model. Their experience and knowledge of the high-end hospitality sector was instrumental in the development of this project. They are a committed team and a pleasure to work with”

    Stephen Fitzpatrick, Founder, OVO Energy & Vertical Aerospace (Project - Kensington Roof Gardens)

  • “I always say that an operator is never a true restaurateur until they have done an opening and those who survive and grow from the experience are the real stars. In Matt Hobbs you have someone who has not only done this, but on both sides of the Atlantic. No mean feat, and I doubt that there is anything that can flummox him as he just has so much practical experience. Whether in helping you create, improve or save your business - he is your ideal consultant.”

    — Jeremy King, Co-Founder, Corbin & King

  • “I have known Matt Hobbs in a professional and personal capacity for nearly 20 years. We have worked with Matt from his time in New York, Mayfair, Soho and Chelsea. He is a very professional business owner/operator who delivers the highest quality restaurant and private members club experience there is . He is conscientious and hugely approachable person who I cannot recommend highly enough both personally and his excellent team’.”

    — Sir Ben Elliot, Founder, Quintessentially

Copper Beech creates, builds and operates the finest membership businesses globally.

Copper Beech Consultancy was founded by Matt Hobbs to advise clients in the Private Members’ Club, F&B and Hotel industries on all aspects of their business.

We have the expertise to assist in conceiving, building and executing the ideal version of your hospitality venue in every aspect. That includes; building financial models, writing membership strategy, sourcing F&B operators and Interior Designers, integrating systems to provide best in class data, curating events,

or managing the project in its entirety on your behalf.

We have advised, owned and led market leading brands such as Soho House, The Groucho Club, The Sloane Club, The Ivy Restaurant, Scott’s, Caprice Holdings, Annabel's, Harry's Bar, George, Mark's Club and Bath & Racquets.

Through to execution, Copper Beech has the expertise to create profitable, desirable and sustainable hospitality destinations.

Our Services

  • New Concepts

    Market research, comp set analysis, feasibility studies, concept narrative, mood boards, demographic analysis

  • Finance

    From P&Ls to 10yr business models, CAP-EX requirements and all aspects of the financial foundations of your business.

  • Membership

    Strategy, structure, modelling, communications & marketing, systems, partnerships, legal & collateral

  • Operations

    Management plans, cost / margin controls, F&B, O,S&E, health & safety, systems, recruitment strategy, job descriptions, training, SOPs

  • Creative

    Procurement of interior design studios & branding agencies, design oversight / creative direction, uniforms, tableware, marketing, art, music

  • Management Contracts

    Optimising profitability, maintaining quality control, management accounts, business development & strategy, staff training and mentorship, owner & stakeholder liaison