Our Team

Chief Operating Officer

Fia oversees Copper Beech’s global project portfolio, leading the delivery of some of the world’s most ambitious private members’ clubs and hospitality concepts. She manages projects end-to-end, from early-stage concepting and operational frameworks through to mobilisation, opening, and post-launch refinement.

Launching her career at Caprice Holdings, Fia played a key role in the successful openings of Sexy Fish (Miami), Scotts (Richmond), Bacchanalia and Scotts (Saudi). Her deep operational expertise, strong attention to detail, and extensive international experience underpin Copper Beech’s reputation for delivering world-class clubs with precision, creativity and integrity.

Membership Director

Isabella is a membership strategist with over a decade of experience shaping communities in London. As former Membership Director at The Groucho Club, she was rooted in shaping member experience, nurturing brand loyalty, and evolving access models to meet the changing landscape of private clubs.

Known for her sharp cultural instincts and people-first approach, Isabella blends data insight with genuine connection to drive growth and engagement.

Director of Projects & Operations, Vietnam

Alex is a highly experienced operations leader with over 15 years experience in hospitality. 

He has successfully managed establishments from The Sands End, The Cow and Six Portland Road, before expanding his expertise with The Public House Group and Noble Inns. 

Known for his solution driven approach and operational efficiency. 

Design Director

Giulia is an architect and interior designer with a refined approach to luxury hospitality design. Her international portfolio spans acclaimed restaurants and lifestyle destinations across London, Ibiza, and Doha, where she has collaborated with some of the industry’s most respected operators and brands.

With an instinctive eye for elegance and precision, Giulia balances aesthetic sophistication with the seamless functionality that defines world-class venues. At Copper Beech, she leads the design team, shaping spaces that embody each client’s identity with depth, distinction, and enduring style.

PA to Matt Hobbs

Lexy began her career as a personal assistant at Osborne and Denée where her passion for travel led her to become a luxury travel specialist. During her time there, she collaborated closely with leading hotels around the globe, gaining deep insight into client needs and high-end destinations

Now an expert in coordinating bespoke travel experiences, Lexy's organisational skills and attention to detail make her an invaluable asset to Matt and the team.

Head of Brand

With a background in PR and Communications, Melissa has brought her expertise into the wider creative department, overseeing all brand workstreams - from narrative and identity to art, uniforms, scent, digital, and membership experience - ensuring creative excellence is matched by operational precision. She manages complex, multi‑agency partnerships and aligns stakeholders around clear, cohesive creative intent. Melissa also works closely with the membership department, ensuring that all creative development is shaped through the lens of the member experience. 

Project Manager

Serena is a highly organised project manager and events professional with a strong background across hospitality, entertainment and live events. 

Having held roles spanning talent agency, artist relations and private events management, Serena brings a sharp eye for detail, and hands-on experience coordinating talent, managing complex logistics and acting as a key liaison between teams across the UK, Europe and the US.

Operations Manager

Anthony is a strategic hospitality leader with experience spanning culinary innovation, operational leadership and brand development across international markets.

Originally trained as a chef, he went on to create and launch award-winning food and event concepts, including the Michelin-awarded Pilgrim Restaurant and the winner of Netflix’s Million Pound Menu. He later moved into senior leadership roles managing prominent venues in London and Melbourne.

Anthony now helps clients translate vision into high-performing, experience-led hospitality concepts.

Project Manager

Catherine is a versatile project manager and events professional with over nine years of experience delivering premium corporate experiences, high-impact brand activations and full-funnel marketing campaigns across FMCG and digital retail.

With a deep-rooted passion for hospitality, she brings a seamless, detail-oriented approach to complex logistics and stakeholder management, ensuring every project is delivered with clarity, precision and excellence.

Operations Coordinator

Annabel moved into operations from a hospitality background, with a strong understanding of the day-to-day running of venues, both live and in the pre-opening phase.

At Copper Beech, she works across live and pre-opening projects, supporting collaboration between creative, membership, finance and systems. Detail-driven and highly organised, she helps ensure operational delivery aligns with each project’s concept and strategic intent.

Creative Coordinator

Phoebe brings a strong creative and communications background, having previously worked at a leading interior design studio and a communications agency, and holds a degree in Graphic Design.

With a natural affinity for interiors, art, architecture and lifestyle, she supports the brand and creative team through her highly organised, design-literate and problem-solving approach. Known for her attention to detail and intuitive understanding of creative processes, Phoebe plays a key role in delivering multiple cohesive and thoughtfully executed projects.

Finance Director

After earning his master’s at the London School of Economics, Zachary began his career as an analyst for a private equity fund before transitioning to a global value hedge fund. He is an expert in financial modeling, fundamental analysis, and valuation.

Zachary has successfully led business sales, advised on early-stage funding rounds, and served as interim CFO for various startups.

Known for his financial acumen and strategic insights, Zachary plays a key role in driving growth and value creation across a range of industries.

Food & Restaurant Director

Tom Parker Bowles is an award winning restaurant critic, food writer and broadcaster. He is The Mail on Sunday’s Restaurant Critic and writes a monthly food column for Country Life.

He is also a Contributing Editor for Esquire and Condé Nast Traveller. He appears regularly as a judge on BBC’s Masterchef, among many other tv shows and is the author of nine books. His latest, Cooking and The Crown, was released in 2024.

Asia & Middle East Advisor

Ammar has over two decades of experience leading corporate ventures and entrepreneurial projects across Saudi Arabia, Egypt, and the UAE. As a founding member of Dubai Mercantile Exchange, he helped establish its finance and administrative teams before moving into ventures in finance and hospitality, securing capital for high-growth startups.

With expertise in structuring partnerships, fundraising, and business development, Ammar is a valuable asset to leadership teams. His extensive network and strategic insight make him a sought-after advisor.

Finance Controller

Lee is the Finance Controller at Copper Beech, responsible for overseeing all aspects of the company’s financial management, reporting, and compliance. With a strong background in accounting and corporate finance, Lee ensures the accuracy and integrity of financial data, supports strategic decision-making, and maintains robust financial controls across the business.