WE CREATE, BUILD AND OPERATE HOSPITALITY BUSINESSES.

  • “Matt did a fantastic job in setting up the restaurant in Soho House New York successfully and that led to him taking control of all F&B throughout the club. He is uniquely qualified to consult on Restaurant, F&B, Hotel and Membership projects and I wouldn’t hesitate in recommending him.”

    Nick Jones, Founder, Soho House

  • “Copper Beech has worked on the development of The Roof Gardens since its inception. They worked across all elements of the operational design to date, the hiring of key team members, and the procurement of partners including brand, interiors, landscape and membership. They have a deep understanding of operating finances, and were able to skilfully incorporate a membership strategy and operational structure into a viable financial model. Their experience and knowledge of the high-end hospitality sector was instrumental in the development of this project. They are a committed team and a pleasure to work with”

    Stephen Fitzpatrick, Founder, OVO Energy & Vertical Aerospace (Project - Kensington Roof Gardens)

  • “I always say that an operator is never a true restaurateur until they have done an opening and those who survive and grow from the experience are the real stars. In Matt Hobbs you have someone who has not only done this, but on both sides of the Atlantic. No mean feat, and I doubt that there is anything that can flummox him as he just has so much practical experience. Whether in helping you create, improve or save your business - he is your ideal consultant.”

    Jeremy King, Co-Founder, Corbin & King

  • “I have known Matt Hobbs in a professional and personal capacity for nearly 20 years. We have worked with Matt from his time in New York, Mayfair, Soho and Chelsea. He is a very professional business owner/operator who delivers the highest quality restaurant and private members club experience there is . He is conscientious and hugely approachable person who I cannot recommend highly enough both personally and his excellent team’.”

    Sir Ben Elliot, Founder, Quintessentially

  • “Working with Copper Beech has felt like a long-time partnership in every sense. What we truly appreciate is the care and dedication that Matt and the Copper Beech team bring to every step of the process. Everyone is present, thoughtful, and always willing to step in whenever needed, not just as external advisers, but as partners and friends, who share our ambitions and philosophy to deliver the highest quality without compromise.”

    The One Destination, HAUS developer

BESPOKE - EXPERIENCED - WORLD CLASS

Copper Beech, founded by Matt Hobbs, is a global advisory and operating partner specialising in private members’ clubs and luxury hospitality developments.

We work with developers, private investors, international hospitality groups and sovereign wealth funds to conceive, structure, and launch complex hospitality and membership destinations.

Our work spans the full development lifecycle - from early-stage concept creation and market positioning to financial modelling, operational strategy, and launch.

Copper Beech has advised on projects across London, Dubai, Vietnam, Europe and North America, helping partners create distinctive destinations that are both culturally resonant and commercially resilient assets.

We have advised, owned and led market leading brands such as Soho House, The Groucho Club, The Sloane Club, The Ivy Restaurant, Scott’s, Caprice Holdings, Annabel's, Harry's Bar, The Roof Gardens, The George, Mark's Club and Bath & Racquets.

Whether launching a new concept, refining an existing venture, or providing strategic direction, Copper Beech delivers tailored strategies grounded in rigorous financial modelling and commercial insight.

Our Services

  • NEW CONCEPTS

    Market research, comp set analysis, feasibility studies, concept development, mood boards, demographic analysis

  • FINANCE

    From P&Ls to 10yr business models, CAP-EX requirements and all aspects of the financial foundations of your business

  • MEMBERSHIP

    Strategy, structure, modelling, communications & marketing, systems, partnerships, legal & collateral

  • CREATIVE

    Procurement of interior design studios & branding agencies, design oversight / creative direction, uniforms, tableware, marketing, art, music

  • OPERATIONS

    Management plans, cost / margin controls, F&B, O,S&E, health & safety, systems, recruitment strategy, job descriptions, training, SOPs, accommodation

  • LAUNCH PERIOD

    Full team support as required, operational support

  • MANAGEMENT CONTRACTS

    Optimising profitability, maintaining quality control, management accounts, business development & strategy, staff training and mentorship, owner & stakeholder liaison

  • INDUSTRY EXPERTISE

    Supplier network, recruitment & procurement experience